Adaptation in the Age of Media Convergence

Description

This collection considers new phenomena emerging in a convergence environment from the perspective of adaptation studies. The contributions take the most prominent methods within the field to offer reconsiderations of theoretical concepts and practices in participatory culture, transmedia franchises, and new media adaptations. The authors discuss phenomena ranging from mash-ups of novels and YouTube cover songs to negotiations of authorial control and interpretative authority between media producers and fan communities to perspectives on the fictional and legal framework of brands and franchises. In this fashion, the collection expands the horizons of both adaptation and transmedia studies and provides reassessments of frequently discussed (BBC’s Sherlock or the LEGO franchise) and previously largely ignored phenomena (self-censorship in transnational franchises, mash-up novels, or YouTube cover videos). Cover Table of Contents 1. Introduction. Adaptation in a Convergence Environment Johannes Fehrle 2. Adaptation as Connection. A Network Theoretical Approach to Convergence, Participation, and Co-Production Regina Schober 3. Filing off the Serial Numbers. Fanfiction and its Adaptation to the Book Market Bettina Soller 4. From Paratext to Polyprocess. The “Quirky” Mashup Novel Eckart Voigts 5. “You Just Got Covered”: YouTube Cover Song Videos as Examples of Para-Adaptation Costas Constandinides 6. Masters of the Universe? Viewers, the Media, and Sherlock’s Lead Writers Benjamin Poore 7. Alien Adapted (Again and Again): Fictional Universes between Difference and Repetition Rüdiger Heinze 8. “Everything is Awesome.” Spreadability and The LEGO Movie Joyce Goggin 9. Localization as Adaptation in the Wolfenstein Franchise Werner Schäfke Index