ENGLISH

All Aboard for Santa Fe : Railway Promotion of the Southwest, 1890s To 1930s

By Victoria E. Dye

Book information

Publisher
University of New Mexico Press
Year
2007
ISBN
9780826336590, 9780826336583
LCC
HE2781.S46 -- D94 2005eb
Language
english
Format
EPUB
Filesize
7 MB (7122027 bytes)
Edition
1
Pages
177\0
Time added
2023-08-04 08:24:39
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Description

By the late 1800s, the major mode of transportation for travelers to the Southwest was by rail. In 1878, the Atchison, Topeka, and Santa Fe Railway Company (AT&SF) became the first railroad to enter New Mexico, and by the late 1890s it controlled more than half of the track-miles in the Territory. The company wielded tremendous power in New Mexico, and soon made tourism an important facet of its financial enterprise. All Aboard for Santa Fe focuses on the AT&SF's marketing efforts to highlight Santa Fe as an ideal tourism destination. The company marketed the healthful benefits of the area's dry desert air, a strong selling point for eastern city-dwelling tuberculosis sufferers. AT&SF also joined forces with the Fred Harvey Company, owner of numerous hotels and restaurants along the rail line, to promote Santa Fe. Together, they developed materials emphasizing Santa Fe's Indian and Hispanic cultures, promoting artists from the area's art colonies, and created the Indian Detours sightseeing tours. All Aboard for Santa Fe is a comprehensive study of AT&SF's early involvement in the establishment of western tourism and the mystique of Santa Fe.

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