ENGLISH

Public Relations Strategy

By Sandra Oliver

Book information

Publisher
Kogan Page
Year
2007
ISBN
9780749448653, 0749448652
LCC
HD59 .O45 2007
Open Library ID
OL17923690M
Language
english
Format
PDF
Filesize
1 MB (1245559 bytes)
Series
PR in practice series
Edition
2nd ed
Pages
160\160
Time added
2010-05-17 00:23:50

Description

Everything you need to create a 21st-century public relations strategy, with international case studies from companies in the US, Spain, South Africa, Indonesia and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch and the Marriott Hotel Group. Contents include Not Just PR: PR strategy in a management context; PR's Place on the Board: A core governance role; Reputation management in a celebrity-driven society; Internal Communication: Employees as ambassadors; Beyond ?Customer is King: ? Sales and marketing promotion; Media Relations: A borderless world view; Research Methods: Measures and motives; and The Ethical Dimension: A moral imperative.

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