ENGLISH

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

By David Greising

Book information

Publisher
Wiley
Year
1998
ISBN
0471194085, 9780471194088
Language
english
Format
PDF
Filesize
46 MB (47721352 bytes)
Edition
1
Pages
360\368
Time added
2021-11-13 10:13:55

Description

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

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