ENGLISH

Wine Marketing: A Practical Guide

By C. Michael Hall , Richard Mitchell

Book information

Year
2007
ISBN
0750654201, 9780750654203, 9780080553283
Open Library ID
OL18495036M
Language
english
Format
PDF
Filesize
3 MB (3085455 bytes)
Edition
1
Pages
376\377
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. * Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.* International case studies and examples to demonstrate real-life practice.* A variety of features to facilitate learning and allow self-evaluation.

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