Campaign Professionalism during Egypt’s 2012 Presidential Election

Description

This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections. Front Matter ....Pages i-xv Introduction to Studying 2012 Egyptian Election (Dalia Elsheikh)....Pages 1-38 The 2012 Presidential Election in Egypt (Dalia Elsheikh)....Pages 39-62 Campaigns’ Structures and Strategies (Dalia Elsheikh)....Pages 63-155 Analysing the Campaigns in Light of Their Professionalisation (Dalia Elsheikh)....Pages 157-228 Conclusion: The Impact of Campaigns’ Professionalism on the Democratisation Process in Egypt (Dalia Elsheikh)....Pages 229-277 Back Matter ....Pages 279-282