ENGLISH

The nature and origins of mass opinion

By John R. Zaller

Book information

Publisher
Cambridge University Press
Year
1992
ISBN
0-521-40449-5, 978-0-521-40449-5, 978-0-521-40786-1, 0-521-40786-9
Language
english
Format
PDF
Filesize
39 MB (40427158 bytes)
Series
Cambridge Studies in Public Opinion and Political Psychology
Pages
367\386
Time added
2015-12-23 22:00:00
Public opinion. Attitude (Psychology) Political ps

Description

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions

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