ENGLISH

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

By Hans Ruediger Kaufmann , Mohammad Fateh Ali Khan Panni

Book information

Publisher
IGI Global
Year
2014
ISBN
9781466658806, 9781466658813, 9781466658837, 1466658800
DOI
10.4018/978-1-4666-5880-6
LCC
HC79.C63H36 2014
Google Books ID
SqicngEACAAJ
Language
english
Format
PDF
Filesize
13 MB (13962060 bytes)
Series
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)
Pages
638\669
Time added
2024-01-03 17:53:13

Description

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

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