ENGLISH

Multinational Banking in China: Theory and Practice (New Horizons in International Business Series)

By Chen Meng

Book information

Year
2009
ISBN
1845425898, 9781845425890, 9781848446113
Language
english
Format
PDF
Filesize
5 MB (5535294 bytes)
Pages
170\183
Topic
Business
Scanned
yes
Time added
2011-06-04 13:46:07

Description

"Multinational Banking in China" examines key issues in the market entry and development of foreign banks in the People's Republic of China using data collected from 37 in-depth interviews and questionnaire surveys. A wide range of factors are discussed including motives, entry mode, location choice, entry strategies and competitive advantages. Empirical evidence reveals the key trend and characteristics of foreign banking activities in China as well as the interactions between internal attributes of banks and dynamics of local market context. The author also explores adaptation of foreign banks post entry and emerging issues in the management of joint ventures. This book will be invaluable to students and researchers with an interest in banking internationalization in emerging markets. Managers, practitioners and policy makers who require insight into the core dimensions of multinational banking will also find this book to be of great interest.

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