Researching language and social media: a student guide

Description

Social Media is fast becoming a key area of linguistic research. This highly accessible guidebook leads students through the process of undertaking research in order to explore the language that people use when they communicate on social media sites. This textbook provides: An introduction to the linguistic frameworks currently used to analyse language found in social media contexts An outline of the practical steps and ethical guidelines entailed when gathering linguistic data from social media sites and platforms A range of illustrative case studies, which cover different approaches, linguistic topics, digital platforms, and national contexts Each chapter begins with a clear summary of the topics covered and also suggests sources for further reading to supplement the initial discussion and case studies. Written with an international outlook,Researching Language and Social Mediais an essential book for undergraduate and postgraduate students of Linguistics, Media Studies and Communication Studies. 1. What is Social Media? 2. What might a Linguist Say about Social Media? 3. What does it mean to Research? 4. What are Internet Research Ethics? 5. Analysing Discourse: Qualitative Approaches 6. What are Ethnographic Approaches? 7. Carrying Out a Study of Language Practices in Social Media? 8. Collecting Social Media Materials for Quantitative Projects 9. Working with Social Media Data: Quantitative Perspectives