ENGLISH

Moving into Mass Customization: Information Systems and Management Principles

By G. F. Knolmayer (auth.) , Professor Dr. Claus Rautenstrauch , Dipl.-Ing. Ralph Seelmann-Eggebert , Professor Dr. Klaus Turowski (eds.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2002
ISBN
978-3-540-43611-9, 978-3-642-56192-4
DOI
10.1007/978-3-642-56192-4
Language
english
Format
PDF
Filesize
14 MB (15040895 bytes)
Edition
1
Pages
248\247
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Business Information Systems; Information SystemsMechatronicsRobotics

Description

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.

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