ENGLISH

The Psychology of Food Choice

By Richard Shepherd , Monique Raats

Book information

Publisher
CABI
Year
2006
ISBN
0-85199-032-0, 978-0-85199-032-3
Language
english
Format
PDF
Filesize
3 MB (3300256 bytes)
Series
Frontiers in Nutritional Science
Edition
First
Pages
384\410
Time added
2014-02-12 18:00:00

Description

One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviors so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behavior. This book brings together theory, research and applications from psychology and behavioral sciences applied to dietary behavior. The authors are all international leaders in their respective fields and together give an overview of the current understanding of consumer food choice.

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