ENGLISH-CHINESE

Internationalisation of Logistics Systems: How Chinese and German companies enter foreign markets

By Frank Straube , Michael Bohn , Shihua Ma (auth.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2008
ISBN
354076982X, 9783540769828
DOI
10.1007/978-3-540-76984-2
Language
english-chinese
Format
PDF
Filesize
1023 kB (1047378 bytes)
Edition
1
Pages
148\89
Time added
2011-06-04 13:46:07
Engineering EconomicsLogisticsMarketing; Organization/Planning; Production/LogisOrganization

Description

Over the past decades the world economy has reached an unprecedented level of global integration. As markets are being liberalised and trade barriers continuously being removed, companies are in an ongoing process of internationalisation. For the internationalisation of business activities, Global Logistics Systems play a significant role. The motivation of this survey is to review companies’ internationalisation procedures from a logistics perspective. What are the challenges of setting up international logistics networks? What are the problems logistics managers must face when entering specific markets? How do managers cope with these challenges to ensure that internationalisation projects will be successful? The research has been undertaken in China and Germany, surveying each country’s companies when going global.

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