Not All Claps and Cheers Humor in Business and Society Relationships

Description

List of Figures, List of Tables, About the Editors, About the Contributors, Foreword and Acknowledgment, Part 1: Humor, Business, and Society, 1.1:Positive Psychology: Humor and the Virtues of Negative Thinking, By Michael Billig, 1.2: Milton and Alexis Walk into a Bar: A Tocquevillian Encounter with Friedman, By Yoann Bazin, Part 2: From Society to Business: Humor's Use and Roles in Activist Movements, 2.1: How to Take the Joke: Strategic Uses and Roles of Humor in Counter-Corporate Social Movements, By Francois Maon and Adam Lindgreen, 2.2: Clowning Around: A Critical Analysis of the Role of Humor in Activist-Business Engagement, By Katharina Wolf, Part 3: From Business to Society: Humor's Use and Roles in Marketing, Corporate Communications, and Public Relations, 3.1: A Typological Examination of Effective Humor for Content Marketing, By James Barry and Sandra Graca, 3.2: SME's Ethical Branding with Humor on Facebook: A Case Study of Finnish Online Army Store, By Sari Alatalo, Eeva-Liisa Oikarinen, Helena Ahola, and Marc Jarvinen, 3.3: With a Genuine Smile? The Relevance of Time Pressure and Emotion Work Strategies for the Adoption of Humor in Customer Contact, By Daniel Putz and Tabea Scheel, 3.4: Did You Get It? Newsjacking: What It Is and How to Do It Well? By Robert J. Angell, Matthew Gorton, Juliet Memery, and John White, 3.5: Promoting, Informing, and Identifying: The Case of Foody, the Humorous Mascot of Expo Milan 2015, By Carla Canestrari and Valerio Cori, 3.6: Controversial Humor in Advertising: Social and Cultural Implications, By Margherita Dore, Part 4: Society Within business: Humor's Use and Roles in the Workplace and Organizations, 4.1: Humor Styles in the Workplace, By Nicholas A. Kuiper and Nadia B. Maiolino, 4.2: The Value of Positive Humor in the Workplace: Enhancing Work Attitudes and Performance, By Daryl Peebles, Angela Martin, and Rob Hecker, 4.3: Laughing Out Loud: How Humor Shapes Innovation Processes Within and Across Organizations, By Marcel Bogers, Alexander Brem, Trine Heinemann, and Elena Tavella, 4.4: Laughing Apart: Humor and the Reproduction of Exclusionary Workplace Cultures, By Danielle J. Deveau and Rebecca Scott Yoshizawa, 4.5: Does Verbal Irony Have a Place in the Workplace? By Roger J. Kreuz, 4.6: Just Kidding: When Workplace Humor is Toxic, By Linda Weiser Friedman and Hershey H. Friedman, 4.7: Just a Joke! A Critical Analysis of Organizational Humor, By Barbara Plester, Index