ENGLISH

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

By Philip Kotler , Roland Berger , Nils Bickhoff (auth.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2016
ISBN
978-3-662-48489-0, 978-3-662-48490-6
DOI
10.1007/978-3-662-48490-6
Language
english
Format
PDF
Filesize
3 MB (2881066 bytes)
Series
Quintessence Series
Edition
2
Pages
VII, 113\118
Time added
2016-07-20 04:00:00
Business Strategy/Leadership; Entrepreneurship; OrLogisticsMarketingOrganization

Description

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

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