ENGLISH

The Patrón way: from fantasy to fortune, lessons on taking any business from idea to iconic brand: the untold inside story of the world's most successful tequila

By Edelstein , Ilana

Book information

Publisher
McGraw-Hill Education
Year
2013
ISBN
9780071817653, 0071817654, 9780071817646, 0071817646
Language
english
Format
EPUB
Filesize
2 MB (2087103 bytes)
Pages
\0
Time added
2020-07-26 19:24:52
Tequila industry;Branding (Marketing);Brand name p

Description

Out of the blue -- A brief history of tequila -- The taste test -- Hollywood star -- By the seat of our pants -- The high life -- A rude awakening -- Loose ends -- Patrón today. Out of the blue -- A brief history of tequila -- The taste test -- Hollywood star -- By the seat of our pants -- The high life -- A rude awakening -- Loose ends -- Patrón today.

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