ENGLISH

Public Relations for Asia

By Trevor Morris , Simon Goldsworthy

Book information

Year
2007
ISBN
0230549411, 9780230549418
LCC
HD59.6.A78 M67 2008
Open Library ID
OL10194615M
Language
english
Format
PDF
Filesize
983 kB (1006312 bytes)
Edition
First Edition
Pages
256\246
Orientation
yes
Scanned
no
Time added
2011-06-04 13:46:07

Description

This book is an essential read for anyone interested in Public Relations in Asia. Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, Public Relations in Asia offers readers a vital insight into how PR works.Combining the latest in Public Relations theory with clear and practical guidance on how to plan and structure a PR campaign, as well as invaluable top tips on the skills needed to create successful PR campaigns, Public Relations in Asia is also full of fascinating and relevant case histories from around Asia and the rest of the world.

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