ENGLISH

Histories of Human Engineering: Tact and Technology

By Maarten Derksen

Book information

Publisher
Cambridge University Press
Year
2017
ISBN
1107057434, 9781107057432
Language
english
Format
PDF
Filesize
1 MB (1364272 bytes)
Pages
276\279
Time added
2018-12-22 09:58:36

Description

The dream of control over human behaviour is an old dream, shared by many cultures. This fascinating account of the histories of human engineering describes how technologies of managing individuals and groups were developed from the nineteenth century to the present day, ranging from brainwashing and mind control to Dale Carnegie's art of dealing with people. Derksen reveals that common to all of them is the perpetual tension between the desire to control people's behaviour and the resistance this provokes. Thus to influence other people successfully, technology had to be combined with tact: with a personal touch, with a subtle hint, or with outright deception, manipulations are made palatable or invisible. Combining psychological history and theory with insights from science and technology studies and rhetorical scholarship, Derksen offers a fresh perspective on human engineering that will appeal to those interested in the history of psychology and the history of technology.

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