GERMAN

Die Personalmarketing-Gleichung: Einführung in das wert- und prozessorientierte Personalmanagement

By Dirk Lippold

Book information

Publisher
De Gruyter Oldenbourg
Year
2014
ISBN
9783110362688
DOI
10.1515/9783110362688
Language
german
Format
PDF
Filesize
11 MB (11028701 bytes)
Edition
2nd, rev. and expanded ed.
Pages
378\378
Library
degruyter.com
Time added
2023-07-29 21:32:15

Description

The value-oriented approach to personnel management is directed at the following key points: translating knowledge gained from sales marketing to personnel management, redefining personnel management as a business partnership, appreciating the activities of personnel management as a value creation chain, and an international management orientation.

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