ENGLISH

Content Strategy for the Web

By Halvorson , Melissa , Kristina;Rach

Book information

Publisher
New Riders
Year
2012
ISBN
9780321808301, 0321808304
Language
english
Format
EPUB
Filesize
4 MB (4341381 bytes)
Edition
2nd ed
Pages
197\0
Time added
2020-07-26 19:24:52
content management systemen (CMS);informatiemanage

Description

Foreword: The Rapid Rise of Content Strategy at Facebook and BeyondBefore We BeginREALITY1 NOW: Hit the ground running.2 PROBLEM: Why does your content (still) suck? 3 SOLUTION: Content strategy to the rescue.DISCOVERY4 ALIGNMENT: Down with silos, up with people. 5 AUDIT: Take a close-up look at your current content.6 ANALYSIS Your content lives in a complicated world.STRATEGY7 CORE: Core strategy: the center of it all.8 CONTENT: Substance and structure: the stuff they come for.9 PEOPLE Worldflow and governance: the path to victory.SUCCESS10 PERSUASION: Making the case for content strategy.11 ADVOCACY: Get out there and do something.12 HERO: Save the content, save the world.Content strategy reading listAcknowledgmentsAbout the AuthorsAbout Brain TrafficIndex

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