ENGLISH

Marketing Communication: New Approaches, Technologies, and Styles

By Allan J. Kimmel

Book information

Publisher
Oxford University Press, USA
Year
2006
ISBN
0199276951, 9780199276950, 9781423771005, 0199276943
LCC
HF5415.123 .K55 2005
Open Library ID
OL3405073M
Language
english
Format
PDF
Filesize
2 MB (1652137 bytes)
Pages
159\159
Time added
2010-05-31 00:48:14

Description

Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.

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