ENGLISH

IBM Way: Insights into the World's Most Successful Marketing Organization

By Buck Rodgers

Book information

Publisher
HarperCollins
Year
2011
ISBN
9780062032331, 0060914173, 0063370484, 0063370433, 0063370476
Language
english
Format
EPUB
Filesize
2 MB (1996202 bytes)
Pages
\0
Time added
2022-11-05 03:15:51
Business; Nonfiction; BUS000000

Description

IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization. How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.

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