Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Description

Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Contents Detailed Contents Preface and Acknowledgements 1 Introduction Part I: Producers, Consumers and Texts 2 Production: Industry and its Critics 3 Audiences and Consumers 4 Texts: Situating the Text in Promotional Culture Part II: Commodities, Media and Celebrity 5 Commodities: Promotional Influences on the Creation of Stuff 6 News Media and Popular Culture: Promotion and Creative Autonomy 7 Celebrity Culture and Symbolic Power Part III: Politics, Markets and Society 8 Politics and Political Representation 9 Conflict and Pluralism in Civil Society 10 Economies, Speculative Markets and Value 11 Conclusions References Index