How to start a creative business: the Jargon-free guide for creative entrepreneurs

Description

Dedication; Contents; Who is this book for?; Introduction; The Fundamentals; Chapter 1:; The Proposition; Chapter 2:; The Customer and The Market; Chapter 3: The Competition; Chapter 4:; The Industry; Chapter 5:; The Channel; Chapter 6:; The Relationship; Chapter 7: The Pricing Model; Chapter 8:; The Key Partner; Chapter 9:; The Asset; Chapter 10:; The Key Competency; The Perks of Being an Entrepreneur; Next Steps: Over to You ... ; Terms you need to know; More advice and resources.;This user-friendly and attractive guide shows creative people how to turn their hobbies into sustainable lifestyle businesses. Based on a unique 10-question formula, the book provides comprehensive start-up business advice. The jargon-free information is brought to life with real-life case studies from a range of creative start-ups and online resources that help you to develop your own business goals and plans.