ENGLISH

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships (Premier Reference Source)

By Barbara Ciaramitaro

Book information

Publisher
Business Science Reference
Year
2010
ISBN
1616928085, 9781616928087, 9781616928100
Google Books ID
_Hb9VDcWSb8C
Language
english
Format
PDF
Filesize
9 MB (8953623 bytes)
Series
Premier Reference Source
Edition
1
Pages
398\398
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

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