ENGLISH

Marketing management: a relationship approach

By Hollensen , Svend

Book information

Publisher
Pearson Education
ISBN
9780273778851, 9780273778882, 9780273794851, 2014020019, 0273778854
Language
english
Format
PDF
Filesize
22 MB (23086600 bytes)
Edition
Third edition
Pages
XXXV, 683 pagina's: illustraties; 27 cm\720
Time added
2020-11-29 04:16:22

Description

This work is written for people, mainly students, who want to how the relationship and the traditional maketing approach (in combination) affect the development of effective and efficient marketing plans.

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