ENGLISH

Prospect Research for Fundraisers: The Essential Handbook

By Jennifer J. Filla , Helen E. Brown(auth.)

Book information

Year
2013
ISBN
9781118297391, 9781118707364
DOI
10.1002/9781118707364
Language
english
Format
PDF
Filesize
10 MB (10769619 bytes)
Pages
232\232
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00

Description

Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goalsWritten especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools and techniques available to boost an organization's fundraising effectiveness. From essential overviews to how-to-search skills, this practical book gives development officers the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle. Provides practical insight to understand the best use of each prospect research tool and techniqueFeatures a companion website with a variety of online tools to help readers implement key conceptsPart of the AFP Fund Development Series Prospect Research for Fundraisers provides fundraisers with an understanding of what prospect research is and which resources are available to small organizations that have limited internal capacity, medium-sized organizations building capacity, and large organizations wanting to maximize their strengths. It offers a practical understanding of the relevant tools at the disposal of development officers and managers responsible for hiring, outsourcing, purchasing, managing, and implementing prospect research within their organizations.Content: Chapter 1 The Big Picture (pages 1–13): Chapter 2 Identifying New Prospects (pages 15–51): Chapter 3 Researching Prospects (pages 53–84): Chapter 4 Donor Relationship Management (pages 85–116): Chapter 5 Managing Prospect Research (pages 117–149): Chapter 6 Ethics, Risk, and Data Protection: What's the Big Deal? (pages 151–160): Chapter 7 International Prospect Research (pages 161–170): Chapter 8 Trends and Opportunities: The Future of Prospect Research (pages 171–188):

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