ENGLISH

Practical Marketing Research

By Jeffrey L. Pope

Book information

Publisher
AMACOM
Year
1993
ISBN
0814450865, 9780814450864, 9780585098548
LCC
HF5415.2 .P63 1993
Open Library ID
OL1726248M
Language
english
Format
EPUB
Filesize
1 MB (1332121 bytes)
Edition
Upd Sub
Pages
\0
Time added
2011-08-31 04:54:40

Description

Most marketing research explains what research is, but not how to use it to solve specific marketing problems. Newly updated, "Practical Marketing Research" shows how to use research to make practical marketing decisions in specific areas, including product development, package design, and sales. This reference deals with real-world issues, drawn from the experience of thousands of projects involving hundreds of companies. The updated edition includes four new chapters on international research, customer satisfaction research, single source data, and research for service companies. The book helps readers to: master each step of a project, from choosing interviewing methods, to estimating and controlling costs, conducting interviews, and analyzing data; learn new techniques; and enhance their research skills and careers.

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