ENGLISH

Key marketing metrics : the 50+ metrics every manager needs to know

By Neil T. Bendle

Book information

Year
2021
ISBN
9781292360874, 1292360879, 9781292360881, 1292360887
Language
english
Format
PDF
Filesize
6 MB (6715639 bytes)
Edition
Third
Pages
\494
Time added
2021-10-05 15:40:30

Description

Front Cover Half Title Title Page Copyright Page Contents Acknowledgments About the authors Foreword Foreword to the third edition 1 Introduction 2 Share of hearts, minds, and markets 3 Margins and profits 4 Product and portfolio management 5 Customer profitability 6 Sales force management 7 Channel management 8 Pricing strategy 9 Promotion 10 Advertising and sponsorship metrics 11 Online, email, and mobile metrics 12 Marketing and finance 13 The marketing metrics x-ray and testing 14 System of metrics Bibliography Endnotes Index Back Cover

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