ENGLISH

Law & Advertising : A Guide to Current Legal Issues

By Dean K. Fueroghne

Book information

Publisher
Rowman & Littlefield Publishers
Year
2017
ISBN
9781442244894, 9781442244887
LCC
KF1614.F847 2017
Language
english
Format
EPUB
Filesize
2 MB (2050458 bytes)
Edition
4
Pages
398\0
Time added
2023-08-18 11:49:32
Advertising laws - United States

Description

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

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