ENGLISH

Innovative Minds: A Look Inside Siemens' Idea Machine (German Edition)

By Ulrich Eberl , Joerg Puma

Book information

Year
2007
ISBN
3895782998, 9783895782992, 9783895786068
Open Library ID
OL12985133M
Language
english
Format
PDF
Filesize
2 MB (2437933 bytes)
Edition
1
Pages
264\265
Topic
Technique
Time added
2011-06-04 13:46:07

Description

This book tells the story of 30 innovations - the large and the small, the rapid and the slow-moving, the disruptive and the evolutionary - and covers the entire spectrum of people and processes involved in their development. "Innovative Minds" provides a unique insight into the multi-dimensional process of innovation development at Siemens. All of the innovations were shaped not only by complex organizational forces and strategies, but also by a host of factors, including bold visions, creative freedom, conflicts, internal and external networks, teamwork - and an ample measure of luck. Every innovation story yields many valuable lessons, for companies and for each individual involved. With this in mind, the authors offer a wealth of experiences for all readers who are involved in the process of innovation - whether in a strategic or hands-on capacity - in fields such as research and development, marketing, production and sales, strategy and innovation management, organization and management.

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