ENGLISH

How to Do Critical Discourse Analysis: A Multimodal Introduction

By David Machin , Andrea Mayr

Book information

Publisher
Sage Publications Ltd
Year
2012
ISBN
0857028928, 9780857028921
Language
english
Format
PDF
Filesize
2 MB (2395752 bytes)
Pages
240\242
Time added
2016-04-26 02:53:51
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Description

Using a multimodal approach –graphic, vocal, written – How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.

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