ENGLISH

The Economics of Online Markets and ICT Networks

By Russel Cooper , Gary Madden , Ashley Lloyd , Michael Schipp

Book information

Publisher
Physica-Verlag HD
Year
2006
ISBN
3790817066, 9783790817065, 9783790817072
Open Library ID
OL9104023M
Language
english
Format
PDF
Filesize
2 MB (1587417 bytes)
Series
Contributions to Economics
Edition
1
Pages
247\247
Topic
Economy
Library
Kolxo3
Time added
2010-07-29 05:14:56

Description

Building new business on the most recent version of the Web is no longer a multi-million dollar undertaking. Start-up companies are leveraging a decade of innovation of technology, driven by entrepreneurs not financiers. Past lessons led to new service that provides a sustainable revenue base from which to refine service offerings and the definition of a viable business model. Within this context, the volume examines the economics of platform structure and firm competition within and between online markets, modern theoretical treatments of regulatory intervention in online markets and the consideration of forward-looking experimental analysis of demand for yet to be provided services. The volume is divided into three parts: innovation and competition in online markets; regulation, pricing and evaluation with real options; and empirical approaches to market analysis.

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