ENGLISH

A Business and Its Beliefs: The Ideas That Helped Build IBM

By Thomas J. Watson

Book information

Publisher
McGraw-Hill
Year
2003
ISBN
9780071418591, 0071418598
LCC
HD9999.B94 I57 2003
Open Library ID
OL3432897M
Language
english
Format
CHM
Filesize
128 kB (131145 bytes)
Edition
1
Pages
110\0
Topic
Business
Library
mexmat
Time added
2009-07-20 03:45:11

Description

The timeless business book that still brings perspective and guidance to today's bottom-line executivesWhen first published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson-son of IBM's founder- candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. He also became one of the first CEOs to question business's place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit.The groundbreaking ideas in this book still resonate with today's managers. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM, its message is as valuable today as it was four decades back-and will once again strike a resounding chord with executives everywhere.

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