Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find

Description

Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover. Cover Title CONTENTS INTRODUCTION CHAPTER 1: MEASUREMENT CONVERSION CHARTS Millimeters, Points, and Picas to Inches Inch Decimals to Inch Fractions Conversion Formulas Metric to Imperial Equivalents CHAPTER 2: COPYRIGHT AND TRADEMARK STANDARDS Copyright Public Domain Transferring Rights Creative Commons Licensing Tradmarks and Service Marks Legal Resources CHAPTER 3: PROOFREADING AND COPYWRITING Proofreaders’ Symbols Footnotes Abbreviation Guide Hyphenation Guide Prime Marks and Quotation Marks Guide CHAPTER 4: IMAGING AND COLOR Image File Formatss Halftone Screens Tint Values for Halftone Screens Duotones Finding the Best Scanning Resolution Scaling an Image Standard Digital Image Sizes for Web Standard Ad Unit Guidelines CHAPTER 5: TYPE Type Basics and Terminology Categorizing Typefaces Serif and Sans Serif Measuring Type Type Guide Ways to Identify Typefaces Text Typefaces CHAPTER 6: NEW GRID DESIGN BASICS Types of Grids Anatomy of a Grid Working with Grids Typographic Unit Grids Composite Grids Modular Grids Hierarchical Grids CHAPTER 7: PAPER North American Sheet Sizes International, or ISO, Sheet Sizes Basis Weight Equivalents Grammage Caliper, Bulk, and PPI Basis Weight/Caliper Equivalents Finishes Grain Paper Estimator Paper Usage Guide CHAPTER 8: BINDINGS AND FOLDS Standard Binding Types Which Binding Method Works Best? Common Fold Styles Fold Basics Tolerances for Gatefolds, Barrel, or Roll Folds CHAPTER 9: ENVELOPES AND FOLDERS Envelope Construction Standard Envelope Styles and Sizes Window Size and Position International Envelope Sizes Printing Considerations for Envelopes Pocket Folder Styles Printing Considerations for Pocket Folders CHAPTER 10: PACKAGING STYLES Tray-Style Cartons Basic Tube-Style Cartons Basic Closure Types Folders, Sleeves, and Other Types of Folding Cartons Set-up Boxes Common Styles of Stock Plastic Containers Paper Bags Plastic Bags CHAPTER 11: POSTAL STANDARDS General USPS Mail Classifications and Requirements Postcard Paper Stock Requirements Thickness Requirements for Flat Mail Rate Classifications and Delivery Time for Domestic Mail Package Standards for Mailing Extra USPS Services Mail Piece Design Expertise Postal Websites CHAPTER 12: BAR CODE STANDARDS General Standards for UPC Bar Codes Guide to Color-Correct Bar Coding Reflectance Values of Four-Color Combinations on Uncoated Stock QR Codes Generating and Reading QR Codes QR Content CHAPTER 13: PRINTING AND FINISHING General Guide to Printing Processes Trapping Tolerances Types of Offset Lithography Cutting and Trimming Finishing Techniques Offset Inks Varnishes and Protective Liquid Coatings Glossy versus Matte Finishes Proofing Methods CHAPTER 14: NEW GREENING GRAPHIC DESIGN The Shift Toward Sustainable Practice Sustainable Materials and Production for Print Design Sustainable Vocabulary Fiber Sourcing and Paper Production Chain of Custody Certifications Paper Production Recycled Paper Paper from Mixed Sources Tree-Free Paper Printing Guide to Environmentally Friendly Papers CHAPTER 15: NEW USER EXPERIENCE AND INTERFACE DESIGN User Experience (UX) Design User Interface Design CHAPTER 16: NEW STANDARD FORMS AND CONTRACTS Creative Briefs Are Strategic Tools What’s Included in a Design Criteria GLOSSARY A B C D E F G H I J K L M N O P Q R S T U V W RESOURCES AND RECOMMENDED READING PROCESS COLOR FINDER INDEX A B C D E F G H I J L M N O P Q R S T U V W ABOUT THE AUTHORS