ENGLISH

The Pricing Model Revolution How Pricing Will Change the Way We Sell and Buy On and Offline by Danillo Zatta (2022)

By Zatta , Danill

Book information

Year
2022
ISBN
9781119900573, 9781119901150, 9781119901167, 1119900573
Language
english
Format
PDF
Filesize
3 MB (3454402 bytes)
Pages
258\258
Topic
Economy
Time added
2022-06-05 22:56:50
Pricing Model RevolutionWay We Sell and Buy On and Offline

Description

An incisive and accessible blueprint to pricing your company’s products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline , world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like: How to make smart and innovative pricing a core component of your next product offering How to distinguish between every new, future-oriented monetization approach Which factors to consider when you’re choosing on a new pricing model for your most popular products An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today. Cover Title Page Copyright Page Contents Preface Acknowledgments Part I The Pricing Model Revolution Chapter 1 Monetization as a priority Pricing: The New Source of Competitive Advantage Triggers of the Pricing Model Revolution The Pricing Model Revolution Summary Part II New Approaches to Monetization Chapter 2 Pay-per-use/per-wash/per-mile/… Case History Analysis of Context Paying by “Cleaned” Square Meters Paying According to Individual Exercise Paying for the Skill of Elaboration Paying by the Mile Power by Hour Paying by Cubic Meter of Compressed Air Payment by Weight Adoption and Limitations Summary Chapter 3 Subscription pricing Case History Analysis of Context Subscriptions in B2C B2B subscriptions Summary Chapter 4 Outcome-based pricing Case History Analysis of Context Origin A click as a result Kilowatt hours as a result Hours of light as a result Broken rocks as a result Health as a result Insured risk as a result Transformation of pricing and of the company Summary Chapter 5 Psychological pricing Case History Case History – Altered Version Analysis of Context The nine behavioral pricing rules that make a difference Summary Chapter 6 Dynamic pricing Case History Analysis of Context Origins and development Main forms of dynamic pricing Expansion and impact Success factors Expedients for avoiding non-optimal, or excessive prices Summary Chapter 7 Artificial-intelligence based pricing Case History Analysis of Context Phases for Developing AI-Based Pricing 1. Data collection and cleansing 2. Training of the algorithm 3. Optimization based on forecasts Applications of AI-Based Pricing: B2C and B2B Geo pricing Contract margin predictor Churn minimizer Discount predictor Customer segmentation Cross- and up-selling Summary Chapter 8 Freemium Case History Analysis of Context 1. Free 2. Freemium 3. Triangulation 4. Rules for successful freemiums Summary Chapter 9 Sympathetic pricing Case History Analysis of Context Summary Chapter 10 Participative pricing Case History Analysis of Context Choose-what-you-pay (or pay-what-you-want) Name your own price Summary Chapter 11 Neuropricing Case History Analysis of Context Low prices do not ruin profit margins alone Time and price When payment causes pain A wide range of offer inhibits buying The context influences price perception Gut decisions take place in the head Summary Part III How to Win Chapter 12 Success with new pricing models Case History How to Succeed With New Revenue Models 1. Identifying perceived value 2. Setting up the new monetization 3. Changing the revenue model Lessons on changing the form of monetization Final Summary Notes About the Author Index EULA

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