Business Analytics: A Data-Driven Decision Making Approach for Business

Description

This book is about Business Analytics (BA)—an emerging area in modern business decision making. The first part provides an overview of the field of Business Intelligence (BI) that looks into historical data to better understand business performance thereby improving performance, and creating new strategic opportunities for growth. Business analytics (BA) is about anticipated future trends of the key performance indicators used to automate and optimize business processes. The three major categories of business analytics—the descriptive, predictive, and prescriptive analytics along with advanced analytics tools are explained. The flow diagrams outlining the tools of each of the descriptive, predictive, and prescriptive analytics are presented. We also describe a number of terms related to business analytics. Cover Contents Preface Acknowledgments Part I: Foundations of Business Analytics (BA) Chapter 1: Business Analytics (BA) at a Glance Chapter 2: Business Intelligence (BI), Business Analytics (BA), and Data Analytics Part II: Descriptive Analytics Chapter 3: Data, Data Types, and Descriptive Statistics Chapter 4: Descriptive Analytics: Data Visualization Chapter 5: Data Visualization with Big Data Chapter 6: Basic Analytics Tools: Describing Data Numerically—Concepts and Computer Analysis Chapter 7: Wrap-up, Cases, and Notes on Implementation References Additional Readings About the Author Index Adpage Backcover