ENGLISH

Winning the Mandate : The Indian Experience

By Bidyut Chakrabarty; Sugato Hazra

Book information

Publisher
Ltd., Sage Publications India Pvt
Year
2016
ISBN
9789351507451, 9789351507444
LCC
JQ294 -- .C435 2016eb
Language
english
Format
EPUB
Filesize
596 kB (610610 bytes)
Edition
1
Pages
251\0
Time added
2023-08-16 07:42:32
ModiNarendra

Description

This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos. On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner--the Narendra Modi-led BJP--it was a great victory. Viewed either way, India's national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa. An important contribution to the study of India's 2014 General Elections.

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