ENGLISH

The one-day marketing plan: organizing and completing a plan that works

By Scott W. Cooper , Roman G. Hiebing , Roman Hiebing

Book information

Publisher
McGraw-Hill Professional
Year
2004
ISBN
0071395229, 9780071395229, 0071458522
DOI
10.1036/0071458522
Google Books ID
9iMXPA47bAIC
Open Library ID
OL7299288M
Language
english
Format
PDF
Filesize
2 MB (2465913 bytes)
Edition
3
Pages
347\347
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

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