ENGLISH

Electoral Strategies and Political Marketing

By Shaun Bowler , David M. Farrell (eds.)

Book information

Publisher
Palgrave Macmillan UK
Year
1992
ISBN
978-1-349-22413-5, 978-1-349-22411-1
Language
english
Format
PDF
Filesize
24 MB (25368030 bytes)
Series
Contemporary Political Studies
Pages
\254
Time added
2017-08-08 21:00:00
Comparative Politics;Political Science;Electoral P

Description

Front Matter....Pages i-x The Study of Election Campaigning....Pages 1-23 Austria: The 1990 Campaign....Pages 24-42 Britain: The 1987 Campaign....Pages 43-62 Denmark: The 1990 Campaign....Pages 63-81 Finland: The 1991 Campaign....Pages 82-99 France: The 1988 Presidential Campaign....Pages 100-120 Germany: The 1990 All-German Election Campaign....Pages 121-143 The Netherlands: The 1989 Campaign....Pages 144-162 New Zealand: The 1987 Campaign....Pages 163-182 The USA: The 1990 Congressional Campaign....Pages 183-203 The Informed Electorate? Voter Responsiveness to Campaigns in Britain and Germany....Pages 204-222 Conclusion: The Contemporary Election Campaign....Pages 223-235 Back Matter....Pages 237-245

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