ENGLISH

Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach

By Richard Hofmaier

Book information

Publisher
De Gruyter Oldenbourg
Year
2015
ISBN
9783110410266, 9783110410259
DOI
10.1515/9783110410266
Language
english
Format
EPUB
Filesize
27 MB (28473520 bytes)
Pages
260\0
Library
degruyter.com
Time added
2023-07-26 05:01:34

Description

This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures. Detailed description of relevant methods and tools needed for integrated marketing, sales and customer management (BtB) Presentation of the application and implementation of MSC strategies, programs and methods Sustainable guidelines

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