ENGLISH

Crafting the customer experience for people not like you: how to delight and engage the customers your competitors don't understand

By Kelly , Audio-Tech Business Book Summaries , Inc.;McDonald

Book information

Publisher
Wiley;Audio-Tech Business Book Summaries
Year
2012
Language
english
Format
EPUB
Filesize
2 MB (2010073 bytes)
Series
Audio-Tech Business Book Summaries (Series)
Edition
Abridged
Pages
1 audio disc : digital ; 4 3/4 in\0
Time added
2020-07-26 19:24:52
Customer equity;Consumer satisfaction;Customer rel

Description

Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.

Similar books