ENGLISH

Wings of Change

By Karan Tejwani

Book information

Publisher
eBook Partnership
Year
2020
ISBN
9781785318153, 9781785317293, 1785318152
Language
english
Format
EPUB
Filesize
4 MB (4203289 bytes)
Pages
173\0
Library
Mobilism
Time added
2022-10-24 09:08:28

Description

Wings of Change is the story of how the world's biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports, Red Bull took over their local club, SV Austria Salzburg, controversially changing its name, crest, colors, and history. While Red Bull were going strong, they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honor the history of their former team. Similar projects soon followed in New York, Leipzig, S&ão Paulo, and Sogakope and again provoked hostility. Within a few years, Red Bull had captured the attention of the footballing world, developing an exciting line of talent across the globe. Now an established force in football, Red Bull's two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever. This book reveals how Red Bull changed the game, exploring their successes, controversies, and innovations.

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