The Art of the Donald: Lessons from America's Philosopher President

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Intro; Dedication; Preface; Introduction: The Steakhouse Populist; 1: Building Your Empire, Deal by Deal; Rule 1. Go Straight to the People Power Comes From. In Business, the Boss; In Elections, the People.; Rule 2. If You're Doing Something New, the Old Rules Don't Apply; Rule 3. You Don't Need Most People, Even the Ones Everyone Says You Need; Rule 4. Always Seek Leverage; Rule 5. Use Your Resources; Rule 6. Be True to Your Brand; 2: Embrace the Chaos; Rule 7. Chaos Confuses the Enemy; Rule 8. A Sense of Crisis Creates Demand for Command; Rule 9. Excellence Through Competition Intro Dedication Preface Introduction: The Steakhouse Populist 1: Building Your Empire, Deal by Deal Rule 1. Go Straight to the People Power Comes From. In Business, the Boss In Elections, the People. Rule 2. If You're Doing Something New, the Old Rules Don't Apply Rule 3. You Don't Need Most People, Even the Ones Everyone Says You Need Rule 4. Always Seek Leverage Rule 5. Use Your Resources Rule 6. Be True to Your Brand 2: Embrace the Chaos Rule 7. Chaos Confuses the Enemy Rule 8. A Sense of Crisis Creates Demand for Command Rule 9. Excellence Through Competition Rule 10. Chaos Communication Theory3: How to Keep Friends and Create Allies Rule 11. The Difference Loyalty Makes Rule 12. Delegate, Don't Micromanage Rule 13. Fire People Early and Often Rule 14. Have a Good Right-Hand Man Rule 15. Trust in Family 4: Get Your Message Out Rule 16. Own the Narrative (Attack, Attack, Attack) Rule 17. Redefine Things on Your Terms Rule 18. Journalists Are Tools. Use Them. Rule 19. Keep Your Message Simple 5: Dealing with Critics (and Other Haters and Losers) Rule 20. Life Is War Rule 21. The People You Do Need, You Can Outsmart Rule 22. If You Can't Use Them, Pour Water on Their Circuit BoardsRule 23. Don't Keep False Idols 6: How to Win So Much, You'll Get Tired of Winning Rule 24. Your Best Business Partner Is Always Yourself Rule 25. People Won't Take You Seriously Until You Win Rule 26. Don't Throw Money at Your Problems 7: How to Live the Best Life Rule 27. Eat Like a Normal Person Rule 28. Exercise Like a Man Rule 29. In Dress, Combine Understated Elegance with Branded Flair Rule 30. Love Your Job Epilogue: The White House Challenge About the Author Copyright