Usability Testing for Survey Research

Description

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Content: Front-matter,Copyright,Dedication,About the Authors,Acknowledgments,IntroductionEntitled to full textChapter 1 - Usability and Usability Testing, Pages 1-19 Chapter 2 - Respondent–Survey Interaction, Pages 21-49 Chapter 3 - Adding Usability Testing to the Survey Process, Pages 51-78 Chapter 4 - Planning for Usability Testing, Pages 79-109 Chapter 5 - Developing the Usability Testing Protocol, Pages 111-129 Chapter 6 - Think Aloud and Verbal-Probing Techniques, Pages 131-161 Chapter 7 - Conducting Usability Sessions, Pages 163-186 Chapter 8 - Analyzing and Reporting Results, Pages 187-220 Glossary, Pages 221-224 Index, Pages 225-230