The Lemonade Stall: How to Test and Validate Ideas

Description

Praise for The Lemonade Stall Title Page Copyright Dedication Contents Preface How to use this book Part I 1. The discovery 2. Interviewing the neighbours 3. Testing, testing 4. The scientific method bombshell 5. The first question 6. The hypothesis 7. Round one 8. Round Two 9. Round Three 10. The fun run 11. The future Part II The essay Part III The exercises Mrs Coney’s warning Outcome or output? Think of an output Scenario #1: Ali’s sports shop Scenario #1: Create a hypothesis Scenario #1: Create a test Scenario #1: Ali’s findings Scenario #1: Ali’s mistakes Scenario #2: The team manager Scenario #2: Bob’s hypotheses Scenario #2: Bob’s tests Scenario #2: What went wrong? Scenario #2: Bigger picture Scenario #3: Posh poochies Scenario #3: Create a test Scenario #3: Colin’s findings Scenario #4: Reducing accidents Scenario #4: Deena’s questions Scenario #4: Create a hypothesis Scenario #4: Create a test Scenario #4: Deena’s findings Tiny tests … but I don’t like that idea What else is holding you back? Finding the sweet spot Elevator pitch Your customers’ needs Validation time Facts vs Assumptions Data collection What’s the BIG idea? What’s the BIG idea? (cont.) What’s the BIG idea? (cont. again) “Real” customers Get out! Time for a creative break! I like small batches and I cannot lie Failure! Spot the fluff How fluff gathers It’s all about you Perception Let’s start again The answers Want printed exercises? A summary of the scientific method Get some free stuff Acknowledgments About the Author Also by David Lowe Also by David Lowe