ENGLISH

Political Marketing in the 2021 Canadian Federal Election (Palgrave Studies in Political Marketing and Management)

By Jamie Gillies (editor) , Vincent Raynauld (editor) , André Turcotte (editor)

Book information

Publisher
Palgrave Macmillan
ISBN
9783031344046, 9783031344039, 3031344030
Language
english
Format
EPUB
Filesize
8 MB (8670423 bytes)
Pages
173\0
Library
SoftArchive
Time added
2023-06-15 19:56:54

Description

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.

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