ENGLISH

Improving the user experience through practical data analytics: gain meaningful insight and increase your bottom line

By Berger , Mike , Paul D.;Fritz

Book information

Publisher
Morgan Kaufmann
Year
2015
ISBN
9780128006351, 0128006358
Language
english
Format
PDF
Filesize
16 MB (16969401 bytes)
Pages
374\397
Time added
2020-07-26 19:24:52
Data mining;Quantitative research

Description

Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data.

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