Managing International Business in China

Description

With the rise of China in the world economy, businesses from all over the world have moved to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Xiaowen Tian presents a practical guide to major managerial issues faced by foreign investors in the China market. These issues are analysed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. Featuring up-to-date case studies, figures, tables, and coverage of new and expanded topics, this second edition can be used as a textbook for undergraduate and postgraduate programmes in international business or other management disciplines, as well as in executive training programmes. Contents List of figures List of tables Management focuses Preface (second edition) Preface (first edition) 1 Introduction The rise of China in the world economy Development of international business in China Learning to become a successful TNC manager The structure of the book Summary Closing case: General Motors in China Further reading Questions for discussion 2 Think strategically Trading with China Investing in China Managing in China Summary Closing case: Coca-Cola’s China strategy Further reading Questions for discussion 3 Look before you leap History and geography Economy and enterprises Political and legal systems Summary Closing case: Lenovo on the world stage Further reading Questions for discussion 4 Select an entry mode Introduction Entry modes in China The pros and cons of major entry modes A combination of entry modes: a solution? Summary Closing case: Carlsberg’s expansion in China Further reading Questions for discussion 5 Form an international alliance International business alliances in China Partner selection Control over alliances Conflict management Summary Closing case: Danone–Wahaha joint venture ended in divorce Further reading Questions for discussion 6 Protect intellectual property rights Rampant infringement of IPR in China China’s IPR regime Shortcomings in China’s IPR regime Tips for IPR protection in China Summary Closing case: Microsoft’s battle against piracy in China Further reading Questions for discussion 7 Negotiating with Chinese partners Introduction The cultural roots of the Chinese negotiation style Characteristics of the Chinese negotiation style Tips for negotiating with Chinese partners Summary Closing case: The University of Nottingham setting up the first foreign campus in China Further reading Questions for discussion 8 Marketing management The Levitt debate People Product Price Promotion Place (distribution) Summary Closing case: Wal-Mart’s bumpy journey in China Further reading Questions for discussion 9 Production operations management The siting of manufacturing facilities The choice of location Supply chain management The localization of research and development Summary Closing case: Fonterra caught in scandal in China Further reading Questions for discussion 10 Human resource management Staffing Retaining Chinese employees Managing expatriates Summary Closing case: The experience of a foreign recruiting firm in China Further reading Questions for discussion 11 Corporate finance issues Taxation Banking services The securities market Accounting Summary Closing case: Acquisition of listed companies in China Further reading Questions for discussion 12 Corporate social responsibility considerations Major CSR issues in China Theoretical perspectives on CSR Opportunities and options for TNCs Summary Closing case: Google’s decision to withdraw from mainland China Further reading Questions for discussion References Index