ENGLISH

Designing with Data: Improving the User Experience with A/B Testing

By King , Rochelle & Churchill , Elizabeth F & Tan , Caitlin [King , Rochelle]

Book information

Publisher
O’Reilly Media
Year
2017
ISBN
9781449334949
Language
english
Format
AZW3
Filesize
5 MB (4836104 bytes)
Pages
0\0
Time added
2018-02-19 14:47:44

Description

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.

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